Augmented reality cakes.

Magic Tarte

ARTECH worked together with the teams from the PCB Creation society, world leader in pastry decorations and La Compagnie Pâtissière, specialist in frozen pastries. Cakes have been distributed in malls, and animations are triggered via the Magic Xperience app (Freely downloadable through Google Play or App Store) on tablet and smartphone. Tracking and statistics tools allow for an accurate follow up and good mapping of the animations' launch. The solution combines the high craftsmanship skills of chocolate manufacturing and the technical knowledge of the ARTECH team.

How does that work ?
The customer buys a single cake or pie in store with a printed visual on it (made of edible ink).
For events the chocolate is already included on the cake. The only required step to see the animations is to aim directly to the chocolate with your phone using the applicaiton Magic Xperience - All the family will be please, especially children !