During the opening of the 4G network by Orange, the company interacted nation-wise by organizing the game instant winner "4G Quest." The game was a treasure hunt that consisted in finding 4G logos of the provides that were "dropped" in 46 different French towns, all covered by Orange's 4G network. These logos floated in augmented reality in specific spots in each town. Users had to find them and catch them using their smartphones to take part in the instant winner game and win different gifts !
The Android and iOS apps were developped in collaboration with www.highlab.fr and www.pixeliris.com on behalf of Publicis Shopper (Concept and Graphism)
Orange-réalité-augmentée-augmented-reality-OK.mp4
During the opening of the 4G network by Orange, the company interacted nation-wise by organizing the game instant winner "4G Quest."
The game was a treasure hunt that consisted in finding 4G logos of the provides that were "dropped" in 46 different French towns, all covered by Orange's 4G network. These logos floated in augmented reality in specific spots in each town. Users had to find them and catch them using their smartphones to take part in the instant winner game and win different gifts !
The Android and iOS apps were developped in collaboration with www.highlab.fr and www.pixeliris.com on behalf of Publicis Shopper (Concept and Graphism)